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HELLO

I'm Si Wooler. I work with fearful and reactive dogs and the people who love them. I help open up their world; get them beyond the worry and the angst and on to the freedom of a secure, loving relationship. No mystique, no 'whispering', just sound behaviour science and a big dollop of human understanding..
 

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About me

I qualified as a trainer with the Academy for Dog Trainers, one of the most rigorous dog behaviour and training programmes inthe world. 

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You might have come across me recently as the trainer to social media's most famous fearful dog, Sophie from Romania, but I've been training dogs for more than a decade, specialising in fear and aggression. I know that living with a fearful dog can sometimes be tough so I believe in giving behaviour support that is dog and human-kind: no judgment, just plenty of patience, support and positive reinforcement - for you and the dog. 

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​My training methods are entirely force-free, effective and based on behaviour science. And I'm continually updating my knowledge with the latest thinking on behaviour and training techniques, too. 

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WORKING TOGETHER

My home base is on the Aberdeenshire coast in North East Scotland, but we can work together in different ways, depending on your location and the type of support that you need: remotely with a Zoom package, in person or homestay training. Whichever approach we agree, it all starts with a no obligation conversation where we can chat about you, your dog and the behavioural issues that you are finding challenging.

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Work with me online

 After our initial chat, I’ll recommend a package of Zoom consultations to work through the particular behavioural issues you are facing. I'll ask you to send me some video of your dog – it doesn’t need to be Oscar-winning production quality, as long as the action is clear and I can see how your dog behaves and what's worrying you. Then we’ll set up a Zoom call and we can talk more about the 'what' and 'when' of the behaviour you're seeing to get a sense of the trigger points. I’ll narrate what we’re seeing on your videos, talk you through the principles of modifying dog behaviour and outline the training approach.You can ask any questions and throw me your challenges. After our Zoom call, I'll build you a detailed training plan.  We'll have further Zoom calls as you work with your  plan to look at progress: what’s going well and what you’re finding difficult and structure further training exercises to keep progress moving. 

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Work with me in person

 I'll come to you for a 2-3 hour consultation to meet your dog, talk about what you find most difficult and worrying about your dog's behaviour and outline the path forward for your training. We can, if appropriate, get out and about in your local environment and I can demonstrate training techniques in 'live' situations. ​After the session, I'll follow up with a detailed training plan for you to follow and will check in to see how it's all going. ​Once you've had a chance to start working with the plan, we can arrange further sessions of 60 - 90 minutes to keep your training moving forward.​I offer face-to-face training in Aberdeenshire and Moray. If you're further afield, do still contact me as I travel around the country fairly frequently.

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Homestay training

If you have a profoundly fearful dog, it can sometimes feel overwhelming, even isolating and the journey to a relaxed life together a very long road. A respite and some expert help can make all the difference. Homestay training is pretty much what it says in the name: I stay in your home with your dog while you take a break or go on holiday. Your dog is able to stay in a familiar environment and I'll work with them on overcoming their anxieties.

 

Because I have years of experience with fearful dogs and am tuned in to observing what does and doesn't work for individual dogs, I can accelerate progress. It's unlikely your dog will be transformed into a social butterfly in the space of a  couple of weeks, but you will have the reassurance of experienced and gentle care while you're away and I will get you further faster than you would have managed alone. I'll update you daily with videos showing how we're getting along so you'll still be involved even if you're not there in person. 

 

​Homestay training is available to existing in person training clients. For others, before either of us commit to a homestay programme, we'll need an assessment visit so that I can meet your dog and you and we can be sure that your dog will accept me in their home. 

PRICING

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ONLINE

Online training package

  • 90-120 minute video call and review of your videos

  • Comprehensive  training plan with video demonstrations

  • Follow up 60 minute video call (recommend 4-6 weeks into your training)

  • WhatsApp, email or phone support for three months

​Price: £325

 


Extended support package

  • Additional two 30 minute Zoom follow ups 

  • WhatsApp, email or phone support for a further three months 

Price: £125

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IN PERSON

In person training package

For clients in Aberdeenshire and Moray

  • 2 - 2.5 hour consultation at your home

  • Comprehensive  training plan with video demonstrations

  • 45-60 minute video calll follow up (recommend 4-6 weeks into your training)

  • WhatsApp, email or phone support for three months

Price: £400​


Extended support package

  • Additional in person consultation

  • Further three months WhatsApp, email or phone support

Price: £175

For clients outside the region, please contact for availability and a quote

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HOMESTAY

Homestay package

  • Minimum 1 week stay in your home with training sessions throughout built around your dog's needs

  • Video updates throughout stay and follow up plan

  • WhatsApp, email or phone support for three months

Price: £200 per day plus travel (please contact to request a quote)


 

 

Extended support package

  • Additional two 30 minute Zoom follow ups 

  • WhatsApp, email or phone support for a further three months 

Price: £125

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SOPHIE FROM ROMANIA

“Si is a gentle, softly-spoken genius and no nervous dog – or its owner – could have a better friend and adviser.”

Rory Cellan-Jones, broadcaster, author, podcaster and loving owner of Sophie from Romania

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A fearful dog learning to love life

Sophie arrived from Romania in the early hours of a December morning in 2022. Her new family – author, podcaster and broadcaster, Rory Cellan-Jones and his wife, economics professor, Diane Coyle weren’t novices. They knew their new rescue would take time to adjust. But they weren’t prepared for just how fearful Sophie would be. She took up residence behind their sofa, only coming out in the dead of night, her anxious nocturnal forays for food captured on a web cam.

 

Sophie hadn’t been abused, but she had been separated from her mother very early and abandoned. It’s likely that too little socialisation in her formative months and limited exposure to new and different experiences - people, places, sounds, smells – meant she wasn’t ‘padded,’ able to cope with the unfamiliar. Everything was new and the new was very, very scary indeed. My job was to guide Rory and Diane through a gradual process of overcoming her fear, building her resilience and gently growing her willingness to explore her new world.

 

At every stage, we had to take it gently, allowing Sophie to make choices about what she did to maintain her sense of safety. We used an approach similar to the one psychologists take to help people with phobias: desensitisation (gradual exposure what worried her at an intensity she could tolerate) and counter conditioning (pairing the new and scary with something positive). The goal was for Sophie to regard her people as a source of safety because this would help her in the next stages of discovering her new and unfamiliar world.

 

Over the weeks, she made some headway, gradually coming closer to take cheese from their hands. She ventured into the garden, chasing the pigeons. But still any sudden movement or noise would send her running back for the safety of her sofa nest. Progress took infinite patience.

 

I spent an intensive two weeks with Sophie while Rory and Diane went on holiday for a break and I gently introduced her to the joys of play with her toys. She abandoned the sofa den and discovered to comforts of the dog beds that had been available to her from day one. When her family returned, she engaged more, sitting on the floor by Rory when he watched the football and sharing Diane’s enthusiasm for watching Strictly Come Dancing. Her people had become her safe base and she began exploring other rooms in the house that had held only terror for her. Finally, after intense efforts to get her to accept her harness, a year after her arrival, there came that all important first walk on a frosty morning in the park, one that Rory had looked forward to since her arrival.

 

Sophie now is relaxed and mischievous with her immediate family, waking them up in the morning for a walk. She’s making canine chums. And although she remains anxious about strangers, barking up a storm if they come into the house, she’s showing progress and Rory and Diane are helping her expand her social circle. Through endless patience, they have become her secure base and is part of the family at last.

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IN THE NEWS

Read and watch what Sociable Dog has been getting up to in the media

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Si talks to BBC Scotland's The Nine about helping Sophie from Romania, Twitter's most famous rescue dog.

Gaby Soutar of the Scotsman talks to Si about dogs and writing his new book, More Than Just A Dog

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Gaby Hinsliff of the Guardian explores if the rise in dog ownership has led to an explosion of post pandemic behaviour problems and talks to Si about helping  fearful dogs.

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Si talks to the Aberdeen Press and Journal about Sophie from Romania and her journey to adapt to life in her new home in the UK.

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NEW BOOK OUT NOW

My new book unlocks the heart of the extraordinary relationship we have with dogs: how they have inveigled their way into our home and hearts and evolved to live alongside us. I explore how dogs learn (and why they sometimes seem immune to our efforts to train them), how they communicate and what influences the powerful bond they can form with their people.

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Available in bookshops or order online:  

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LISTEN IN ........

Join us for some relaxed conversation about dog behaviour, what lies behind it and what some of the issues and problems dog lovers face are all about.

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Available wherever you get your podcasts.

 

THE HOME TEAM

Ripley

Reward & Incentive Officer

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Ripley is arguably (well, she would argue) the most hard-working and dedicated member of the team. She is responsible for testing and trialling dog training rewards and incentives (treats, cheese, chicken, balls, toys). Tireless in her work, she has a programme of regular quality reviews in place to ensure standards are always fully maintained.

Nina Cooper

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Nina helps keep the cogs and wheels of Sociable Dog turning. She is the occasional co-presenter of the Sociable Dog Pod, posing the questions other non-pro trainers want to ask and blogs about the pleasures, pitfalls and, sometimes, pratfalls of living with dogs. In her other life, she is a brand strategist and writer.

Phone

07779 100079

Email

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© 2024 by Sociable Dog. Sociable Dog is a trading name of East Braes Consulting Ltd

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